2004 2014 Campaign Differentiation 
ConversionXL
JANUARY 8, 2021
You’ll get an inside look into some of the most successful marketing campaigns of all time. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. Mauborgne (2004). Everybody Writes by Ann Handley (2014). Obviously Awesome by April Dunford (2019). – April Dunford.
ConversionXL
JULY 20, 2016
This study analyzed user reactions to 78 watch websites and 81 car websites, and it looked purely at design elements as differentiators. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. Things like: Mean RGB (Red, Green, Blue). Mean HSL (Hue, Saturation, Lightness).
Expert insights. Personalized for you.
134 
Let's personalize your content