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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”: ( Image source ). But did it stop there?

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Joann Peck & Suzanne B. Photograph.

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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO. The result?

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.

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Optimizing Your Agency For Profitability

Duct Tape Marketing

Simple examples of this would be things like advertising spend print budgets. So if you can imagine you have a vertical access on that access, you have high value at the top. John Jantsch (22:27): The, my longest running client, uh, has been a client since 2004. Sometimes you might be using white label or outsource partners.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

It’s like arguing against vertical software. This is why I loathe interviews – way too many idiots advertising for programmers out there. This is after Microsoft spent millions and millions advertising their “victory” in all those “Highly Reliable Times” ads in the trade rags.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. I usually think of these (decisions) through the lens of my employees and because we create native advertising we’re often producing the content and distributing it.

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