Don’t drink your own Kool-Aid (surviving TC50)
Both Sides of the Table
SEPTEMBER 13, 2009
So many companies suck at managing their booths. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We were it in Europe: B2B. 2001-2004 were very humbling but we built a real company.
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