2004 Balance Sheet Cofounder Technology 
Ben's Blog
AUGUST 17, 2020
When speaking with founders and private growth investors, we hear countless references to “multiples paid” on current or near-term revenue; both obsess over this because a higher multiple translates to a higher valuation. When Salesforce went public in 2004 as a new kind of CRM provider, its S-1 indicated the CRM applications market was $7B.
www.theverge.com
JUNE 20, 2012
A string quartet played a medley of pop radio hits as several hundreds startup founders, Goldman Sachs bankers, and venture capital investors, chatted over drinks inside a gleaming neon temple of Angel Orensanz in lower Manhattan. Capital will be harder to come by, and founders will be more open to sell. By Ben Popper 06.19.2012.
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