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Understanding The Role Of The Chief Behind The Chief

Duct Tape Marketing

Cameron is t he founder of the COO Alliance, the World’s Leading Network for Seconds in Command. One of my favorite episodes who should be your first hire, what's your funding plan, Dr. Lisa Cravin shares her top advice from building spotlight oral. Marketing Podcast with Cameron Herold. This is John Jantsch.

CTO 79
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How to listen to customers, and not just the loud people

Startup Lessons Learned

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. Today, when I talk to startup founders, the most common answer I get to the question "do you talk to your customers?" But the early customers all compared it to MySpace. Take a look and let me know what you think.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Labels: search engine marketing 4comments: Tauya said.

SEM 164
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Lessons Learned: Why PHP won

Startup Lessons Learned

When we started IMVU in 2004, we could rely on a staggering amount of open source software that jumpstarted our initial product offering. At IMVU, when wed hire a new engineer, we could get them to ship code to production on their first day, even if they had never programmed in PHP before. Thats simply impossible on most platforms.

PHP 166