Remove 2004 Remove Cofounder Remove Direct Marketing Remove Search
article thumbnail

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

by Aneace Haddad, CEO & Founder, Taggo. Co-branded cards were invented, combining a Visa, MasterCard or American Express payment brand along with a retailer or airline brand. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. If you want loyalty, get a dog.”

article thumbnail

Okay, I'm Creating Content How Do I Get Someone to Read It 2.

Duct Tape Marketing

Janine Popick Janine Popick is the CEO and co-founder of VerticalResponse (Inc. 5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. When potential readers are using search engines, you’re going to want your content as high in the rankings as possible.

article thumbnail

Tuesday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

Brian Halligan Brian Halligan is CEO & Co-Founder of HubSpot , a marketing software company he co-founded four years ago to help businesses transform the way they market their products by “getting found&# on the internet. He is the co-author of Get Content Get Customers. All rights reserved.