Website Information Architecture: How to Optimize for UX
ConversionXL
APRIL 23, 2019
On-page FAQs do have a place—when they’re used to answer actual questions, not as a sales tool (e.g. Tullis and Wood (authors of a prominent 2004 study) recommend testing 20–30 users for card sorting. When testing past 15 users, the costs are often unjustified. Should the main menu be horizontal or vertical?
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