Remove 2004 Remove CPA Remove Operations Remove Stock Options
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Since selling Matt has gone on to become one of the smartest angels I have seen operate. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. Mark: 10% warrant coverage is like stock options. Later they became big business in Financial services lead-gen.