Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
Given the bank more “warrant coverage.&#. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”.
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