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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. million in 2004 to $6.5 And yet…Forrester found that 70% of CMOs did not list retention as a top priority. communication. The result?

Retention 115
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How To Develop Your Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. million in 2004 to $6.5 And yet…Forrester found that 70% of CMOs did not list retention as a top priority. communication. The result?

Retention 112
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article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. million in 2004 to $6.5 And yet…Forrester found that 70% of CMOs did not list retention as a top priority. communication. The result?

Retention 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. million in 2004 to $6.5 And yet…Forrester found that 70% of CMOs did not list retention as a top priority. communication. The result?

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Optimizing Your Agency For Profitability

Duct Tape Marketing

So a lot of agencies track revenue, some actually even track profit, but you, if we're gonna optimize, um, profitability, what, what should we be measuring? So if you can imagine you have a vertical access on that access, you have high value at the top. What's the job we're being hired to do. Marcel Petitpas (01:46): I like it.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Kaufer originally hired writers to product professional reviews and allowed user reviews on a whim.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Since coming to Australia in 2004 my passion for creativity was further boosted and was well alive while still doing my business degree and working in corporate world until 2011. As I watched the new CEO hire and fire 3 regional VP’s I finally sat him down. It’s a problem that all weather driven sports have.