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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left.

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Should You Get Rid of Your Website’s Lead Forms?

ConversionXL

It has always seemed like a given that if your conversion rate is slumping, you could fix it by making some adjustments to your forms (e.g. And while making incremental changes to your forms can boost conversion rates in the short-term, what happens when there’s a fundamental shift in the way people prefer to buy?