2005 2014 IP Sales 
Both Sides of the Table
SEPTEMBER 28, 2014
by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. So money spent should add equity value or create IP that eventually will.
ConversionXL
MAY 31, 2017
True, some companies experimented with social media as a sales channel as well. But for the most part, if you wanted to talk to a sales rep, you were filling out a form and then waiting for a phone call or an email. Of course, adoption alone isn’t what makes messaging a promising tool for marketing and sales teams. Image Source.
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