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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud first came to light in 2005, when several major cases were taken to court. However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing.

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How and When to Use Sex to Sell More

ConversionXL

A study on sex in the movies - that examined more than 900 films released between 2001 and 2005 - concluded that nudity and explicit sex scenes don’t translate to success for major motion pictures. The Wonderbra ‘Hello Boys’ campaign is a great example. billion, up from $1 billion in 2005. People rarely know.