ConversionXL

JUNE 24, 2020

Click fraud first came to light in 2005, when several major cases were taken to court. However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing.

PPC 121

PPC IP Idaho Non-Compete 121

Duct Tape Marketing

JUNE 3, 2011

While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Small Business 61

Small Business PPC Social Media Public Relations 61

Software By Rob

MARCH 26, 2015

When I first started moving out of consulting in 2005, I acquired a product called DotNetInvoice , a straightforward piece of invoicing software that I promoted almost exclusively through SEO. David from FatCatApps is doing great with his easy pricing tables and easy opt-in plugins.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Software By Rob

MARCH 26, 2015

When I first started moving out of consulting in 2005, I acquired a product called DotNetInvoice , a straightforward piece of invoicing software that I promoted almost exclusively through SEO. David from FatCatApps is doing great with his easy pricing tables and easy opt-in plugins.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Software By Rob

MARCH 26, 2015

When I first started moving out of consulting in 2005, I acquired a product called DotNetInvoice , a straightforward piece of invoicing software that I promoted almost exclusively through SEO. David from FatCatApps is doing great with his easy pricing tables and easy opt-in plugins.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

Duct Tape Marketing

AUGUST 10, 2017

Because it was … When I first started in this, 2005, you had to have an AdWords account in order to even get into Google Analytics. Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. Yeah absolutely.

Minneapolis 33

Minneapolis Analytics Software Review PPC 33

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. Fourth Bit Of Context.

Analytics 135

Analytics Web Non-Compete Campaign 135