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HOW TO: Hire the Perfect CTO

mashable.com

Therefore, strong business development experience coupled with excellent communication skills are essential. While many IT professionals can think technically, they have a hard time communicating it to a wide audience. Hire someone well-versed in communication between developers, customers and team members. All Rights Reserved.

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5 Hot Ecommerce Trends to Watch

mashable.com

Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product. Programming and Web Development Lists. Social Media Lists. Social Network Lists.

eCommerce 101
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Bridging the Gap: How Semantic Web can move into the mainstream through SXSW

Austin Startup

After reading the wonderful blogpost on the BBC’s dynamic semantic publishing system , it reminded me that the Semantic Web has two audiences: the common web user (my mom) and developers. If my mom were to go to the BBC’s World Cup website, she would be seeing a normal web page… nothing out of the ordinary.

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

With the help social networking tools it has became much easier for start ups to venture in the competitive market. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Reproduction without explicit permission is prohibited.

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How to Pick the Right Name for Your Business

mashable.com

The best way to avoid creating an embarrassing or damaging brand situation is to test your name on your target audiences; they may see something you missed. Social Networks etc. Google Offers Free Wi-Fi in India to Access Social Networks. International Journalists Network. Social Media Lists.

Naming 97
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6 Important Startup Trends that Defined 2011

mashable.com

On your first point about checkins… We heard a lot about checkin fatigue this year, and its true, once the novelty passed a lot of folks just stopped, and the mainstream audience never really started. Programming and Web Development Lists. Social Media Lists. Social Network Lists. Social Media.

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10 Essential PR Tips for Startups

mashable.com

Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. When you want a particular person to cover your story, customize your pitch to be relevant to his coverage area and audience. Programming and Web Development Lists. Social Media Lists. Social Network Lists.

PR 103