Why Your Startup's Name Matters
mashable.com
OCTOBER 5, 2012
.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. Global Syndication Partners. ©2005-2012 Mashable, Inc.
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