The rise of the “successful” unsustainable company
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
And the same thing happened after we sold IT WatchDogs in 2005. But all that investment in growth and sales force didn’t have a long-term payback, and the actual value of the product to small businesses wasn’t as high as claimed, even though the simplest of customer development reveals this fact (ask any restauranteur).
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