2007 Advertising Analytics PPC 
ConversionXL
AUGUST 27, 2015
Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. Whether because of seasonality, day of week, external factors, press, advertising, etc, data just fluctuates. How can we possibly do that?
ConversionXL
SEPTEMBER 30, 2020
Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. Smartphones were rare.
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