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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 207
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Raving Fans – How Our Themes Evolve

Feld Thoughts

We have a straightforward meeting – a dinner for our advisory board the night before, drinks after for all LPs, our advisory board meeting first thing in the morning, and then the full meeting until lunch time. We always talk about our key principles that we established when we started Foundry Group in 2007.

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Elephants Can Dance – Reinventing HP « Steve Blank

Steve Blank

Army Signal Corps advisory board, and the Army was going to acquire their first computer for research. After failing dismally at making disposable digital cameras in 2003 Pure Digital Technologies reinvented their company in 2007 to make the Flip line of camcorders. No one in the Army Signal Corps knew much about computers. (To