Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. With certain complex products, this will need an on-site installation by a sales engineer, which sends costs through the roof. What is Twitter hadn't gone to SXSW in 2007? This is a mistake.
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