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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Founded in 2007.

Partner 240
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

It has transformed marketing into how do we find people and persuade them that our product or services is worth doing? In other words, creating a customer that comes to their own conclusion that your product or service is worth their time or their money and that being the purpose of a business. Social media, it’s just channels.

Cost 37
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Overclocking Content: How To Get More From What You Already Create

Entrepreneurs-Journey.com by Yaro Starak

Rich Schefren demonstrated how to easily create all three mediums using live webinars as your base product content production tool, redistributing them in text transcripts, mp3s and video recordings. For me, time in transit is study time , when I get most of my information product consumption done. His justification?

Audio 73
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Valuations 101: Scorecard Valuation Methodology

Gust

These anticipated outcomes were validated by “ Returns to Angels in Groups ” by Professor Rob Wiltbank in November 2007. Product/Technology 0-15%. Marketing/Sales Channels/Partnerships 0-10%. Making the Valuation Calculation. TARGETCOMPANY.

Valuation 146
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Urbanization of Startups ? AGILEVC

Agile VC

I’m not suggesting that there aren’t lots of hard technical problems being solved in today’s startups… nearly any developer worth his or her salt could build Facebook or Twitter like products for a few hundred users, but few can make them scale to hundreds of millions. What’s Your Favorite Future?

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The Case For Creating A Podcast For Your E-Commerce Or Software Company

ConversionXL

However, in 2007, “familiarity” jumped to 37%, and in 2012, it was 45% – that’s a 105% difference!! Take for instance this joint study by the Association for Downloadable Media and Edison that found 72% of listeners reporting finding mentions of products or services in a podcast “ interesting ” and “ useful ”. image source.

Software 100
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Google VP: Here's How to Get Bought By Us

mashable.com

The product is the star of the show.” In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. Subscribe to the Business channel.