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Transcript of Using Technology to Build Connections in the Real World

Duct Tape Marketing

I mean, it’s got to be 2006, 2007 when there was the Ad Age 150. I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. And of course, people I’ve met have read the book, so I get some followers just based on reputation. Literally went viral. Remember that?

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Transcript of How to Use Technology to Create Real-World Connections

Duct Tape Marketing

I mean, it’s got to be 2006, 2007 when there was the Ad Age 150. I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. And of course, people I’ve met have read the book, so I get some followers just based on reputation. Literally went viral. Remember that?