How Can We Really Measure The ROI of Optimization?
ConversionXL
AUGUST 27, 2015
How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? But as Investopedia says , data points are often non-stationary: “Non-stationary data, as a rule, are unpredictable and cannot be modeled or forecasted. Same question: how can you justify your contribution? Word-of-Mouth.
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