2008, Continuous Deployment, IPO and Viral

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. Choose one.

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San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. November 7, 2008 7:36 PM nitesh said. November 7, 2008 7:41 PM nitesh said.

Demand

Demand San Francisco Lean Continuous Deployment

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.

Audience

Audience San Francisco Continuous Deployment Lean

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. September 15, 2008 9:12 PM Hitchens said.

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San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Case Study: Continuous deployment makes releases n. Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption.

Customer

Customer San Francisco Lean Hockey Stick

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? If so, thats a form of free-serves-paid, and we should be willing to cut those users off who arent continuing to advertise. Case Study: Continuous deployment makes releases n.

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San Francisco Lean Continuous Deployment DC

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. October 13, 2008 8:25 AM Eric said. October 14, 2008 1:05 PM Th.Khangs said.

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San Francisco Lean Retention SEM

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs.

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San Francisco Social Network Lean Continuous Deployment

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. On Facebook, viral distribution has proved decisive. So far, I dont see any apps that have much in the way of viral distribution.

Distribution

Distribution San Francisco Lean Continuous Deployment

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.

Viral

Viral San Francisco Lean Continuous Deployment

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer

Customer San Francisco Viral Lean

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics

Metrics San Francisco Lean Viral

Lessons Learned: Continuous integration step-by-step

Startup Lessons Learned

DECEMBER 8, 2008

Lessons Learned by Eric Ries Monday, December 8, 2008 Continuous integration step-by-step Lets start with the basics: Martin Fowlers original article lays out the mechanics of how to set up a CI server and the essential rules to follow while doing it. December 10, 2008 6:37 AM Anonymoussaid.

Software Review

Software Review San Francisco Lean Continuous Deployment

Lessons Learned: The hacker's lament

Startup Lessons Learned

DECEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, December 7, 2008 The hackers lament One of the thrilling parts of working and writing in Silicon Valley is the incredible variety of people Ive had the chance to meet. December 8, 2008 7:40 PM Allen Rohner said. Ill be mindful of your advice. :-) Allen December 8, 2008 9:30 PM Amy said.

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Lessons Learned by Eric Ries Monday, September 29, 2008 Q&A with an actual reader One of my favorite things about having a blog is the feedback I get in comments and by email. Case Study: Continuous deployment makes releases n. Hes also a blogger, at Inquiries Into Alignment ). Two Ways to Hold Entrepreneurs Accountable (for Ha.

San Francisco

San Francisco Lean Continuous Deployment DC

Assessing fit with the Wisdom of Crowds

Startup Lessons Learned

DECEMBER 30, 2008

Lessons Learned by Eric Ries Tuesday, December 30, 2008 Assessing fit with the Wisdom of Crowds When I wrote earlier about how to conduct a good technical interview , I had only a few things to say about how to assess if the candidate fits in with the team, including this: This responsibility falls squarely to the hiring manager.

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San Francisco Lean Continuous Deployment DC

The four kinds of work, and how to get them done: part three

Startup Lessons Learned

DECEMBER 6, 2008

Lessons Learned by Eric Ries Saturday, December 6, 2008 The four kinds of work, and how to get them done: part three Those startups that manage to build a product people want have to deal with the consequences of that success. And still being a startup means continuing to innovate as well as keep the lights on.

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San Francisco SCRUM Lean Continuous Deployment

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n. keep iterating until its 1.1

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San Francisco PR Lean Early Stage

Innovation inside the box

Startup Lessons Learned

OCTOBER 11, 2009

This is similar to the problem that viral loop companies have with the engagement loop : by making it too easy to join, they actually give away the positioning that allows for longer-term engagement.) Case Study: Continuous deployment makes releases n. More importantly, the experience led to some soul-searching.

San Francisco

San Francisco Lean Metrics Continuous Deployment

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

Or should you focus on user engagement or virality? Or should you focus on user engagement or virality? ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco

San Francisco Lean Metrics Design

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Is the company growing because of an amazing viral loop paired with a strong engagement loop? Case Study: Continuous deployment makes releases n. Even worse, we have no indication of how these numbers are moving over time.

San Francisco

San Francisco Metrics Lean PR

Lessons Learned: Getting started with split-testing

Startup Lessons Learned

DECEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, December 7, 2008 Getting started with split-testing One of the startup founders I work with asked me a smart question recently, and I thought Id share it. December 7, 2008 6:05 PM Cupar Garden Centre said. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Continuous Deployment DC

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Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Using AdWords to assess demand for your new.

Trending Sources

Andrew Chen: Growing renewable audiences

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: Validated learning about customers

Lessons Learned: Three freemium strategies

Lessons Learned: The App Store after the gold rush

Lessons Learned: CPI > CPC

How to get distribution advantage on the iPhone

Engagement loops: beyond viral

Business ecology and the four customer currencies

Lessons Learned: The metrics and levers of engagement.

Lessons Learned: Continuous integration step-by-step

Lessons Learned: The hacker's lament

Lessons Learned: Q&A with an actual reader

Assessing fit with the Wisdom of Crowds

The four kinds of work, and how to get them done: part three

Lessons Learned: Don't launch

Innovation inside the box

Learning is better than optimization (the local maximum problem)

The Superbowl ad test

Lessons Learned: Getting started with split-testing

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