Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. First Click Free (2008). News is an especially challenging vertical since no site owns a newsworthy event. News sites have long been at the forefront, but plenty of speciality sites (e.g.,
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