New Rules for the New Internet Bubble
Steve Blank
MARCH 18, 2011
The reward for doing so was a liquidity event via an Initial Public Offering. Rules for building a company in 2011 are different than they were in 2008 or 1998. Startups that win in the bubble will be those that get wide adoption (using freemium, viral growth, low costs, etc) and massive distribution (i.e.
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