The Lean LaunchPad – Teaching Entrepreneurship as a Management Science
Steve Blank
DECEMBER 7, 2010
If non-web, build demand creation budget and forecast. Read : John Mullins & Randy Komisar, Getting to Plan B (2009) pages 133-156. Any IP you need to license? Get real costs from suppliers. Read: Four Steps to the Epiphany , pp. 52-53, 120-125 and 228-229. Dave McClure, “Startup Metrics for Pirates”, [link].
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