Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
was selected due to its ranking for evergreen queries, such as “things to do in Canada.” In 2009, Google allowed publishers to cap FCF views at five articles per day ; in 2015, the cap tightened to three articles. That type of content, Smullen says, gets great traction on social media and helps publishers monetize pageviews with ads.
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