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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

Engineer 221
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Ardent 1: Supercomputers Get Personal

Steve Blank

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.)

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. It also made me realize that there are times you don’t want any sales people in your company. Help them?!!

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So I initially gravitated to the CTO title, and not VP of Engineering. Instead, they find options and can communicate them to everyone in the company. Find the 80/20 - this was my favorite part of the job. January 18, 2009 8:22 AM Dan Khan said. Cheers, -Dan January 18, 2009 9:04 PM Ivo said.

CTO 168
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Boulder CTO December Lunch with Tim Wolters

devver.wordpress.com

Boulder CTO December Lunch with Tim Wolters with 5 comments The Boulder CTO Lunch meets once a month with a guest speaker and covers topics and questions that startup CTOs should find interesting. Collective Intellect’s customers use this analysis to inform and measure the effectiveness of their PR and marketing strategy.

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Startup Advice: When to Use a Consulting CTO

rapidrollout.wordpress.com

He or she might call himself a “consulting CTO,&# “freelance CTO,&# “on-demand CTO,&# “CTO on call,&# “CTO for hire,&# or just a “technology strategy advisor.&# If you find him, he’s gold, and not only because of his knowledge and experience. For one thing, you’ll learn from his mistakes.

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Lessons Learned: The hacker's lament

Startup Lessons Learned

Its common to find a hacker at the heart of almost any successful technology company. And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time! Even with the highest standards imaginable, theres no way to hire just genius hackers. Just change it.