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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. And yes, we could have built a top-down, command-and-control hierarchy.

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15 Entrepreneurs Discuss Why they Started Their Businesses

Hearpreneur

We decided to start something we felt would have the greatest positive impact on fellow business owners, an Agile Methodology consulting company. We quit our jobs, pooled our money, and set out to help companies implement Agile – a highly efficient, organized, and empowering way to run your business.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. While the product is being engineered, Marketing begins to create web sites, corporate presentations and sales materials.

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

Lean 257
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The Trend Towards Lean Startups :: Small Business Marketing Blog.

Duct Tape Marketing

In The Lean Startup, Ries attempts to show entrepreneurs how to bring the principles of Lean manufacturing and agile development to innovation. My guest for this week’s episode of the Duct Tape Marketing Podcast is Eric Ries , entrepreneur in residence at Harvard and author of The Lean Startup. All rights reserved.

Lean 53
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Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Infographic on entrepreneurs’ state of mind in 2010 – [link]. Why Startups are Agile and Opportunistic – Pivoting the Business Model – [link]. PSFK list of most relevant brands of 2010. The Edelman 2010 Trust Barometer – [link]. Build a technology company without a tech cofounder – [link].

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Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Infographic on entrepreneurs’ state of mind in 2010 – [link]. Why Startups are Agile and Opportunistic – Pivoting the Business Model – [link]. PSFK list of most relevant brands of 2010. The Edelman 2010 Trust Barometer – [link]. Build a technology company without a tech cofounder – [link].