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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.

Sales 120
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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Expo SF (May.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

If you are trying to find a product that sells, than each test would require a different product to be created (or at least a different sales page).in This adds to the complexity of decision making since you dont know its the ad, sales page, product, keywords and so on. Expo SF (May. Conference streaming, sponsors, discounted tickets.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) We’ll build the class around the business model / customer development / agile development solution stack. General Marketing, Sales Funnel, etc. to optimize this search. Eric Carr , Loopt.

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Lessons Learned: Throwing away working code

Startup Lessons Learned

This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. We set sales targets from day one, $300 the first month. As the experiments progressed, day-in-day-out we werent making sales. Expo SF (May.

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Lessons Learned: Don't launch

Startup Lessons Learned

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Dont scale.