Remove 2010 Remove Customer Development Remove Part-Time VPE Remove Software
article thumbnail

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# At the time this was a pretty controversial decision.

Engineer 198
article thumbnail

Ardent 1: Supercomputers Get Personal

Steve Blank

I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Only then did I realize we both forgot to ask.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

These companies would take our computers and put their name on them and resell them to their customers. Business customers were starting to ask for “office automation solutions” – word processing, spreadsheets, graphing software on a desktop. Hiring a VP of Sales in customer discovery typically sets a startup back.

article thumbnail

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So I initially gravitated to the CTO title, and not VP of Engineering. It became harder and harder to separate how the software is built from how the software is structured. If not, whos going to insist we switch to free and open source software? Find the 80/20 - this was my favorite part of the job.

CTO 168
article thumbnail

Lessons Learned: The hacker's lament

Startup Lessons Learned

Its common to find a hacker at the heart of almost any successful technology company. And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time! Even with the highest standards imaginable, theres no way to hire just genius hackers. Just change it.