A Smart Bear: Startups and Marketing for Geeks

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

But now she has the vision and ability to design her own software, capitalizing on modern trends (e.g. Some examples of a feature being a company's primary advantage are: Apple compromises everything in the name of design. Office 2010 will be the end of Zoho, if we stop innovating, stop being nimble and flexible in our business model.

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How David Garland built a community of 100,000 followers in 24 months

A Smart Bear: Startups and Marketing for Geeks

Fast Forward To The End Of 2010 (Two Years Later): RISE now gets over 100,000 viewers per month on the website, iTunes and other formats (including a TV app) plus thousands of subscribers who subscribe to daily and weekly updates. And focus design on simplicity of sharing. I had just started with Twitter and had 4 followers.

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What the crazy name "Smart Bear" taught me about branding

A Smart Bear: Startups and Marketing for Geeks

See for yourself: As of July 19th 2010, the entire company has been rebranded Smart Bear. Tags: Essays branding design marketing positioning. They asked positioning questions like: Do you have a good or bad immediate impression of this brand? Have you heard this name before, and if yes what have you heard? The result?

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