The Leading Cause of Startup Death – Part 1: The Product.
Steve Blank
AUGUST 27, 2009
Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. Assuming no early liquidity (via an IPO or merger) for the company, more fund raising is required. We had no clue what our market was when we first started.
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