The Stairstep Approach to Bootstrapping
Software By Rob
MARCH 26, 2015
I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. The lifetime value (LTV) of nearly all of these products was not enough to warrant anything except “free” traffic from an organic source like Google or the WordPress plugin repository. I call it The Stairstep Approach.
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