SuperMac War Story 5: Strategy versus Relentless Tactical.
Steve Blank
APRIL 2, 2009
Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. You don’t delegate life and death.
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