ConversionXL
FEBRUARY 19, 2020
Nationwide Insurance’s ad, which featured Kevin Federline as a failed rap star stuck in a job in a fast-food restaurant, generated anxiety and feelings of insecurity—not the goal of the advertiser, even though the multi-million dollar spot was surely “focus grouped” before getting approval. This post contains video, click to play].
mashable.com
MAY 5, 2011
In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. Kohort said the site was “stealth&# to play up the sense of mystery around its brand and to generate interest. Fun, I love the serenade at the end.
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mashable.com
MAY 5, 2011
Since getting started in October, the board has already invested work in three startups (all in stealth mode): whoisgreen.com , burringo.com and doitinperson.com. May 3, 2011 18:24:08 Reply 0 Flag this comment LeoWid Follow Sarah, this is an interesting one. Do you think it might lead to startups losing the grip on their own idea?
Lightspeed Venture Partners
JANUARY 6, 2011
Lisa Marino of RockYou , a leading developer of social games and advertising solutions for social media, is focused on building a great team with more gaming DNA to improve the quality of the games it publishes: Make RockYou the place talent wants to be. [And 2011 culture growth HR new years resolutions product management'
thenextweb.com
OCTOBER 17, 2011
16th September 2011 by Harrison Weber. 3 Don’t go too stealth. Unless you have tons of funding (see Kohort ), be careful about going too “stealth.” Finding the Perfect Scuba Diving job « « eBook RevieweBook Review says: September 28, 2011 at 9:30 pm. [.] Advertising. United States.
VC Cafe
JANUARY 30, 2011
Last week I had the pleasure to attend the DLD 2011 (Digital Life Design) conference in Munich, which was co-hosted by Dr Yossi Vardi and Burda Media, a large German media company (for those who don’t know). Overall, DLD 2011 was a great conference. What was so special about it? I highly recommend attending next year if you can.
VC Cafe
FEBRUARY 4, 2012
Israeli startup FootTraffic offers advertisers a performance marketing platform for location-based offers. billion in 2011. Today, advertisers need to target each app separately to promote their location-based deals. Today, advertisers need to target each app separately to promote their location-based deals.
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