Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company. Our name was so disconnected from our business model that we were in the midst of a protracted and expensive name change initiative (along with a small army of consultants), at the time we sold Expertcity to Citrix.
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