Applied Venture and the inexorable rise of value-add VC
The Equity Kicker
JULY 8, 2019
As a result VCs who didn’t want to only compete on price began looking for ways to differentiate their money from the money of other investors and started deploying the strategies listed above. The GP-LP structure used by most funds is a brake on innovation here too. Entrepreneurship is becoming more science and less art.
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