2011 Product Development Product Name Sales 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Up and Running
MARCH 1, 2016
In 2011, it accounted for approximately $2.3 billion in total industry sales. If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. If you have multiple products, your price may even affect sales.
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