Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. In 2012, Facebook experimented on 700,000 users without their consent when analyzing mood states. Advertisers could take advantage of their lack of self-control. This post contains video, click to play]. Image source ).
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