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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

September 19, 2012, 9:32 p.m. which makes a mobile app that rewards shoppers for creating a personal shopping mall and following their favorite stores. Copyright 2012 Dow Jones & Company, Inc. Consumer Services (B2C). Copyright ©2012 Dow Jones & Company , Inc. See a sample reprint in PDF format.