Remove 2012 Remove Clickthrough Remove CPA Remove Matching
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Does the question exactly match the hypothesis? Poor offer/audience match. We can’t let the filter take care of it anymore (like we did in 2012). Perform qualitative research.