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Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

This process forced companies to release and launch products by model years, and market new and “improved” versions. In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Marketing delivers a “requirements” document to engineering.

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Speaker Lineup for the 2013 Lean Startup Conference

Startup Lessons Learned

We asked why they weren’t using BGov or Meltwater, and we heard they were priced out of those markets. Lastly, we used to track deploys to production because we were so proud of our continuous deployment practice, but past a certain threshold (we are somewhere north of 200 deploys a month) this is a vanity metric.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. Market segments drive your business model. The market segment you pursue is inextricably linked to the other aspects of your business model.

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The Lean Entrepreneur is here

Startup Lessons Learned

After the 2012 conference I viewed it as an opportunity to reflect on the growth and evolution of the movement as a whole. Berkeley Pizza: from pizza in the farmer's market to a sit-down restaurant. One example is in their marketing, which in today's environment requires providing value. Lean Startup has gone mainstream.

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