10+1 Buzzwords : Content Marketing Definitions That You Need To Know
Brandanew
JUNE 15, 2015
Storytelling as a Content Marketing technique that was introduced in 2012 by the co-founder of Contently, Shane Snow. Storytelling is the art of convincing your target audience to buy your products and services without actually giving them a sales pitch. He described storytelling as the number one business skill for the coming 5 years.
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