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Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

Every business, whether B2B or B2C has to bring in customers. Small Business and Startups: End-of-Year Mishegoss, 2013! However, there are certain fundamental metrics that are common to all businesses, and a basic understanding of these is where you should start. Customer Acquisition Cost. Life Time Value.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Alexis Rodrigo of Mirasee explains how a single word can have a major impact on the open rate… Alexis Rodrigo , Mirasee: “In 2013, Adestra released a study of email subject lines from 2.2

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