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Don't Forget the "Tech" in "AdTech"

Seeing Both Sides

Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). One thing that is clear, though, is that the advertising community would be wise to keep an eye on the "tech" portion of "adtech". Rightly so.

IPO 36
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“Customer First” Healthcare

abovethecrowd.com

In 2015, 46 percent of workers were enrolled in a plan with an annual deductible of $1,000 or more, up from 38 percent in 2013 and 22 percent in 2009. Some members of the “urgent care” community are intelligently rebranding their services as “convenient care.” Here are a list of the new forces pushing the U.S.