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Don't Forget the "Tech" in "AdTech"

Seeing Both Sides

It is estimated that in 2013, $100 billion will be spent on digital forms of advertising, representing more than 20% of the total advertising market and continuing to grow rapidly in share (see chart above). But, in every industry, software improves and gets simpler and simpler.

IPO 36
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“Customer First” Healthcare

abovethecrowd.com

In 2015, 46 percent of workers were enrolled in a plan with an annual deductible of $1,000 or more, up from 38 percent in 2013 and 22 percent in 2009. For providers, Solv’s software improves the in-clinic experience via mobile-first scheduling, online paperwork, wait time reduction and feedback collection.