article thumbnail

Don't Forget the "Tech" in "AdTech"

Seeing Both Sides

It is estimated that in 2013, $100 billion will be spent on digital forms of advertising, representing more than 20% of the total advertising market and continuing to grow rapidly in share (see chart above). But, in every industry, software improves and gets simpler and simpler.

IPO 36
article thumbnail

“Customer First” Healthcare

abovethecrowd.com

In 2015, 46 percent of workers were enrolled in a plan with an annual deductible of $1,000 or more, up from 38 percent in 2013 and 22 percent in 2009. Spending wisely allows them to get more and more products and services under their given plan or program. Here are a list of the new forces pushing the U.S.