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How to Rank Well for Your Brand-Driven Queries in Google

Duct Tape Marketing

Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. People are researching companies using online search more and more: Less than 30% of customers want to talk to a salesperson to learn more about a product, while over 60% use a search engine to learn more about it.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I flew down the path of inventing the product, with a new patented holder for the chalk, so parents, kids, grandparents and even special needs folks can draw with sidewalk chalk without having to be on the ground. When I decided to launch a public relations firm in 2014, I wanted a name that was memorable, unique, and strong.

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